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There aren’t many subjects which have been dealt with as extensively on the internet as keyword research.

Everybody appears to be prepared to spread his or her idea about how it must be done, but the reality is that the majority of these folks are just rehashing a strategy they’ve heard from somebody else in the web marketing industry

And the the reality is that almost all of these people have over complicated the issue and in many cases are just plain incorrect.

You’ll hear individuals telling you to do investigation into things such as the number of competitor websites, the title levels of competition, anchor-text competition and also a whole bunch of other information.

And while this could offer you a good review of the potential levels of competition you are going to encounter, all things considered it is usually quite misleading.

Whenever you’re considering keywords and trying to discover the ones which have reduced opposition there is one thing you’ll want to bear in mind.

Approximately 90% of people never go beyond the very first page in the search engine results when they’ve carried out a search in Google.

So you aren’t competing with two million websites, or 35,000 sites that use this search term in the title tag.

You are fighting against the first ten websites which sit on the front page of Google for the keyword.

if you think you can do a better job with your seo than these websites, you’ve got a good target keyword.

When the first page of Google is full of websites that have massive authority and countless good quality inbound links, then it makes no difference if there are just 6000 competing pages – the 10 that are at the very top are going to be incredibly difficult to go past.

So whenever you are performing your keyword research what you need to do is put aside all the expensive software applications out there for just a second, and go back to fundamentals.

Type your key phrase right into Google just like you were doing a search yourself – do not wrap your search term in quotation marks or use complicated search strings.

Simply look at what a normal person will view if they were doing that exact same search.

Now take a look at the pages which emerge towards the top.

Do these seem to be excellent pages or does it look as if they are of very low quality and might quickly be superceded by a superior web page optimized by you.

Now you will find keyword tools out there that have the features to let you easily examine these top ten websites, however when you’re getting to grips with this method of market research it’s advisable to do this manually in the beginning so that you can completely understand the method.

After you understand the benefit of doing the work this way you are able to proceed to finding the right keyword tools to help you improve this method so that you can examine a number of search phrases immediately and evaluate if you’re likely to be able to quickly get your website to this front page.