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Your Website needs plenty of traffic to thrive. But wasting your money on traffic scams isn’t going to help your business or your motivation to succeed.

This article will reveal one of the more common traffic scams. Once you know what to look for, you’ll be able to avoid pointless losses and focus on real opportunities.

Why Bulk Traffic Services Are Rarely Worthwhile

I hate to generalize, but most bulk traffic services are a waste of time and money. In fact this type of service is often said to produce “hamburger traffic”, meaning all you’ll get are worthless hits from non-human IP addresses.

The fact is it’s easy for a bulk traffic company to replicate visitors. There are a variety of software applications that will make your hit counter spin and even populate your Web stats program with bogus IP address data.

Ask yourself this simple question: If a bulk traffic company had access to an unlimited stream of real, quality visitors, would they not be selling 10,000 hits for more than $29.99?

Even bulk traffic services that aren’t out to blatantly rip you off with fraudulent software often deliver worthless, empty hits. Many services still exist that use pop-up technology from the 1990′s to deliver “traffic”.

In this scenario the pop-up loads from the page, is promptly killed by one of many anti-pop applications installed on a surfer’s machine, but still registers as a “hit” on your Web stats program. Few human eyes ever see a window generated from an outdated pop-up generator, but in technical terms this is still a hit because a browser IP made contact with the window in the millisecond it took to kill it.

Finally, there is the expired domain traffic hype. These programs leverage residual traffic passing through domains that have recently expired by redirecting the visitors to your site.

To be honest, this is actually a pretty smart tactic that could be leveraged intelligently. But odds are that a $29.99 service is not taking the time to properly target the traffic redirection.

Here’s what I mean:

If you have a site about pet health care insurance it might be to your advantage to leverage redirected traffic from an expired dog grooming site or cat care blog. But few expired domain traffic services actually go out of their way to match your targeting needs with their list of expired domains; in fact they may not even have access to an expired domain relevant to your traffic needs.

If you can find a service willing to run an expired domain traffic campaign properly you might benefit from your investment. But the majority of these services are out for a quick buck and not in the business of delivering substantial results.

Buying Traffic The Old Fashioned Way

So can you really buy traffic outright? Of course you can.

But in general you aren’t going to find decent traffic using some sort of bulk service. For best results you need to put a little time into your search for a good traffic vendor.

The only traffic worth buying is highly targeted. In other words you need to buy from a supplier who can send you genuinely interested visitors.

Google, Yahoo, Search Feed, and other PPC (Pay Per Click) services are a great source of targeted traffic. These programs have strong track records and are legitimate brokers are real human visitors.

Adding an affiliate program to your site is another great way to buy traffic, although it’s perhaps a bit indirect. With an affiliate program you pay sales commissions to online marketers who send paying customers to your site. In this scenario your affiliates worry about where the traffic comes from, and you only have to pay when a visitor makes a purchase.

Many ezine ad companies also sell direct traffic packages. These vendors will send an email ad out to their opt-in databases and charge you on the basis of how many readers actually clicked through from the email to your Website.

And there are numerous other legitimate sources of Website traffic. All you need is a willingness to seek them out.

The idea of laying out a few bucks for bulk traffic is certainly attractive. It caters to the “no effort” mindset that is so popular online. But like the get rich quick scams we see on late night infomercials, the majority of push-button traffic generators are a waste of money.